How I Use Kapwing
8 min read
Why Kapwing is Essential for AI Content
While Google Veo3 generates incredible AI footage, it's Kapwing that transforms that raw content into viral social media videos. Here's exactly how I use Kapwing to edit, enhance, and optimize every Big Yowie video for maximum engagement.
My Kapwing Workflow
- • Import AI-generated footage from Google Veo3
- • Add viral-worthy captions and text overlays
- • Apply trending audio and sound effects
- • Create multiple aspect ratios (9:16 for TikTok, 1:1 for Instagram)
- • Add hooks and engagement elements
- • Export optimized files for each platform
Key Kapwing Features I Use Daily
Smart Crop: Automatically converts 16:9 AI footage to 9:16 for TikTok and Instagram Reels while keeping the subject in frame.
Auto-Subtitles: Essential for accessibility and engagement. 85% of social videos are watched without sound.
Template Library: Pre-made templates that I customize with Big Yowie branding for consistent content.
Audio Library: Trending sounds and music that can make or break a video's viral potential.
Pro Tips for Viral Content
The magic happens in the first 3 seconds. I use Kapwing's text animations and sound effects to create instant hooks that stop viewers from scrolling. Every element - from timing to transitions - is optimized for social media algorithms.
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Combine AI generation with professional editing to create viral content that converts.